Ancient glaciers took centuries to carve the long deep lakes and rollercoaster hills that surround this beautiful place. Everything here – from the magnificent Sleeping Bear Dunes to the stunning blue water of Grand Traverse Bay – speaks of their slow, patient work. That’s a big reason why National Geographic named it one of their Top Ten Summer Trips for 2012 – worldwide!

We still believe in taking time to get things right. It’s part of what we call “True North spirit” – and it’s one of the many pleasures awaiting those who venture beyond the ordinary to discover Michigan’s unspoiled True North Coast.

The Traverse City area has over 200 miles of continuous Lake Michigan shoreline – including the majestic Sleeping Bear Dunes National Lakeshore, voted “Most Beautiful Place in America” by viewers of Good Morning America.

With thousands of acres of public parkland, the region has miles of trails for hiking and cycling, and its streams and rivers are perfect for canoes and kayaks.

Traverse City is also an increasingly famous wine-producing region and is winning national acclaim for its exciting craft brew scene. And thanks to a cadre of innovative chefs, its fresh, imaginative regional cuisine has made it one of the country’s up and coming ‘foodie’ towns (Bon Appetit has listed it among the top five, and top chef Mario Batali calls it “a modern gastro-paradise.”)

Discover this magic for yourself. Follow your own compass to Michigan’s True North. For more information, contact the Traverse City Convention & Visitors Bureau at